Interreg

EXPERIENCE - experience-based tourism to extend the visitor season

Through its business as a sea carrier and tour operator, Brittany Ferries’ vocation is to reveal the fabulous holiday destinations of France, Spain, the UK and Ireland. As part of this, the company has launched an ambitious project entitled ‘Destination Digitale’. This is a new website which will offer packages combining sea travel, accommodation and services giving a personalised offer in the regions served.

In parallel, Brittany Ferries together with 13 British and French partner organisations has launched a France-UK Interreg project named ‘Experience’. This aims to promote out-of-season tourism (October-March) through the creation of experiential tourism offers, generating 20 million new visitors.

Together, project partners will reinvent the way the economy, environment, communities and brands interact - focusing on sustainable, low-impact tourism activities to secure the future resilience of our natural and cultural assets.

The project is co-financed by the European Regional Development Fund (ERDF) to the amount of €16, 1 million as part of the programme Interreg VA France (Channel) England 2014-2020. The programme is co-financed by the European Regional Development Fund (ERDF).

Through this programme the touristic offers of all the partners will be promoted on Brittany Ferries’ Destination Digitale platform, articulated around a new content strategy founded on the company’s deep knowledge of its customers’ expectations.

Travellers will benefit from tailor-made, authentic and ethical holiday offers: unique experiences where they will discover natural, cultural, architectural and gastronomic gems in six pilot regions including Brittany in France and Kent in the UK. Brittany Ferries’ ambition is to meet the expectations of tomorrow’s traveller, responsibly and distinctively. The Destination Digitale platform, in synergy with the Interreg project, will help fulfil this ambition.

The objectives of the EXPERIENCE project are fully consistent with Brittany Ferries’ development strategy. As part of the company’s new brand positioning, which will be based more on the destinations served than on the mode of transport alone, Brittany Ferries is particularly interested in developing experiential destination marketing: promoting live experiences, creating emotions, revealing hidden gems, and investing in innovative promotional material to bring us closer to the needs and communication methods of its customers.

For more information
https://www.tourismexperience.org/